Popular categories for content are entertainment, dance, pranks, fitness/sports, and DIY. Influencer earnings: TikTok creators have up to 100 million followers and earn up to $5 million a year.In 2019, the time spent on TikTok was a mammoth 68 billion hours. Engagement: TikTok is the most engaging social media app, with an average session length of 10.85 minutes, double Pinterest at rank #2 with 5.06 minutes.India is the most significant contributor to TikTok installs, with 611 million downloads to date. saw a 787.86% user growth rate in the same period. User growth rate: TikTok’s had a 1157.76% increase in its global userbase between Jan 2018 and July 2020 the U.S.Company valuation: TikTok’s parent company (Bytedance) reportedly reached a valuation of $280 billion in August 2021.TikTok has surpassed Twitter, Telegram, Reddit, Pinterest, and Snapchat in monthly active users. Overtaking competition: Considering it was only released in 2016, TikTok was the 7th ranked social media app in 2021.Number of downloads: TikTok has been downloaded 3 billion times and was the most downloaded non-game app in the first 6 months of 2021, hitting 383 million installs from January to June 2021 alone.Market penetration: There are 4.8 billion internet users, 20.83% use Bytedance’s video sharing service.TikTok active users: TikTok has 1 billion monthly active users.Let’s dive right in: TikTok Statistics (Editors Picks) So, without further ado, here’s a roundup of the most newsworthy and jaw-dropping stats about this social media sensation. Top TikTok Users, Categories & Creator Earnings.Official Number of TikTok Users (Monthly & Daily).It took Facebook and Instagram almost a decade to get a user base that size it seems TikTok really knew how to work the social media growth playbook. In fact, TikTok amassed over 3 billion downloads and penetrated one-third of all social media users on this planet in less than four short years. It was a tale of how one app under two names became the fastest growing social media application of all time, TikTok (for global audiences), and Douyin (for China). Meanwhile, audiences paid more attention to celebrities, influencers, and social media personalities than journalists on platforms such as TikTok, Instagram, and Snapchat.Something SUPER special happened in 2016. The United States saw a 6-point increase in trust in news, to 32%, but remained among the lowest in the survey. On average, 40% of people said they trust most news most of the time. Trust in the news fell by 2 percentage points in the last year, reversing gains made in many countries at the peak of the coronavirus pandemic. The survey found that 48% of people said they were very or extremely interested in news, down from 63% in 2017.įewer than half the survey respondents expressed much interest in news at all, down sharply from 6 out of 10 in 2017. Yet people still slightly preferred to have their news chosen by algorithms than by editors or journalists, the study found.Īcross markets, 56% of people said they worried about identifying the difference between real and fake news on the internet – up 2 percentage points from last year. Less than a third of the survey’s respondents said that having stories selected for them based on their previous consumption is a good way to get news, a 6-point decline from 2016, when the survey last asked the question. The number of people globally who initially access news through a website or app dropped by 10 points since 2018, the report found. “There are no reasonable grounds for expecting that those born in the 2000s will suddenly come to prefer old-fashioned websites, let alone broadcast and print, simply because they grow older,” Reuters Institute director Rasmus Nielsen said in the report, which is based on an online survey of roughly 94,000 adults, conducted in 46 markets including the US.Īlso on AF: China Warns US to Stop Interfering in Call Ahead of Blinken Trip The China-owned short video app was used by 20% of 18-to 24-year-olds for news, up five percentage points from last year, the Reuters Institute for the Study of Journalism said in its annual Digital News Report. TikTok has emerged as the fastest growing social network used by young adults for consuming news, according to a study released on Tuesday.
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